the mallpunk story
From Werbepunk to Mallpunk.
For 28 years, Kevin lived in the world of advertising: pitches, campaigns, shopping-center events, late nights,
buzzwords and PowerPoint decks that nobody finished reading. People called him the Werbepunk – the punk of advertising.
Then he hit his forties and made a decision that even he didn’t fully understand:
he wanted to move to the client side and become a Center Manager.
To get ready – and to stand out – he decided to create an entire AI-powered comedy format about his future job:
a series of “application videos” showing what center life really feels like when everything that can go wrong… goes wrong.
Along the way he gets hit by agency flashbacks:
sudden little déjà-vus to his old campaigns, pitches and “big ideas” – and he quietly realises:
maybe not all of them were genius.
AD AGENCY DEJA-VU
CENTER MANAGER TRAINING
MIDLIFE CAREER SWITCH
human intelligence x artificial intelligence
Creativity: Human. Production: AI.
Mallpunk is built like a hybrid creative machine.
Human Intelligence:
Kevin provides the ideas, the strategy, the lived mall experience, the sarcasm, the timing, the storytelling and the
one thing no model can fake: the real-life Smile Moment – in German, the
Lächelmoment. That tiny second where you think: “Okay. That was actually funny.”
Artificial Intelligence:
AI handles almost everything else:
logos, titles, scripts, variations, editing, shortform planning, graphics, mockumentary shots, even this website’s text layout.
It’s not man versus machine.
It’s man with machine – and a very crowded mall in between.
STORY & HUMOR: HUMAN
TEXT & VIDEO: AI
QUALITY CONTROL: HUMAN
message to everyone afraid of ai
AI doesn’t replace your talent. It replaces your routine.
AI is already disrupting advertising, media, design, programming, retail and more. Jobs are changing, some roles are disappearing,
and entire industries feel like they are collapsing.
But AI doesn’t kill what makes you valuable.
It kills the repetitive tasks that kept you from using your talent in the first place.
Mallpunk is a small reminder – wrapped in comedy – that:
• you’re allowed to be scared,
• you’re allowed to laugh about it,
• and you’re absolutely allowed to reinvent yourself.
If this project gives you one honest Smile Moment, one Lächelmoment, in the middle of all this chaos,
then it did its job.
